How to Create an Email Campaign using the NEW Email Builder

How to Create and Manage Email Campaigns in TIEIT

Email Campaigns in TIEIT help you send targeted emails to your contacts, track engagement, and understand how your audience responds. The Campaigns module is designed to give you clear visibility into performance while keeping campaign creation simple and structured.

This guide walks you through creating, sending, and managing Email Campaigns using the new Campaigns interface.

Overview of Email Campaigns in TIEIT

Email Campaigns in TIEIT help you design, send, and track targeted emails to your contacts with full control over content, audience, and timing.

The module is built to support both quick sends and carefully planned campaigns. You can create professional emails using the visual builder, choose exactly who should receive them using lists and segments, and schedule delivery at the right time.

Each campaign gives you clear visibility into performance metrics such as:

Opens
Clicks
Unsubscribes
Delivery status

This allows you to measure engagement and refine future campaigns based on real results.

Email Campaigns in TIEIT follow a structured flow:

Setup → Build → Audience → Review & Schedule

This ensures nothing is missed — from subject line and sender identity, to design, recipient selection, and final review before sending.

Whether you’re sending announcements, newsletters, event invites, or promotional emails, the Email Campaign module provides a reliable How to Create a New Email Campaign

Email Campaigns in TIEIT follow a clear 4-step flow:

Setup → Build → Audience → Review & Schedule

You start by naming the campaign and defining sender details, design the email in the visual builder, choose who should receive it, and finally review and schedule the send. organized way to communicate with your contacts at scale.

Step 1 — Create Campaign

Go to Campaign → Email Campaigns.
Click Create Campaign.

A panel opens on the right.

Fill in:

Campaign name (internal name for reports and tracking)
Associate campaign to Event (optional)
Campaign tags (optional, useful for filtering later)
Click Continue.

Step 2 — Set Up Your Email (Setup)

This screen defines what recipients see in their inbox.

What recipients see

Subject line (required)
Preview text (appears next to subject in inbox)

You’ll see a live Inbox Preview as you type.

Sender Identity

From name
From email
Reply-to email

Click Next: Build.

Step 3 — Build Your Email (Visual Builder)

You are now inside the email editor.

You can design the email using:

Visual Builder (drag-and-drop blocks)
Compose (a simple composer)

Most users will use Visual Builder.

Add content blocks

Click inside the email canvas.
Add a Text area or any block from the left panel.
Click the block to edit content.
Use the controls to:
1. Edit
2. Duplicate
3. Move
4. Delete

Styling options

From the left panel you can control:

Styles
Display settings
Source code (if needed)
Mobile width behavior

Preview your design

Use:

Desktop / Mobile toggle
Preview & Test to send a test email

You can also Save as Template for reuse.

When done, click Next → Audience.

Step 4 — Choose Audience

Choose one or more groups of recipients:

Lists – Select from saved lists
Segments – Apply filtered audience segments

You can search and filter audiences to make selection faster.

Once selected, the total recipient count updates automatically.

Click Next to proceed.

Step 5 — Review & Schedule

Review all key campaign settings in the final step:

Audience size and details
Email subject and sender information
Content preview

Here you can choose to:

Send now – Deliver immediately
Schedule send – Pick a future date and time

Once ready, click Send Campaign or Schedule.

Tips for a smooth send & Best Practices

Always send yourself a test email
Check both Desktop and Mobile preview
Keep subject line under 60 characters
Use preview text intentionally — don’t leave it blank
Verify the correct audience before scheduling
Use clear subject lines to improve open rates
Segment audiences for better targeting
Test your email before sending
Monitor open and click rates to refine future campaigns

Manage Existing Campaigns

From the Campaigns listing page, you can:

Search for campaigns
Filter by status, audience, or tags
Edit draft campaigns
View sent campaign performance
Archive old campaigns

Use the action icons on each row to quickly access campaign options.

Campaign Statuses

Each campaign will show a status in the listing page:

Draft – Not yet sent
Sent – Delivered to recipients

Draft campaigns can be edited anytime before sending.

Track Campaign Performance

Once a campaign is sent, the listing page shows performance data:

Delivered – Number of emails delivered
Open rate – Percentage of recipients who opened the email
Click rate – Percentage who clicked a link
Unsubscribes – Number of recipients who unsubscribed

Click on a campaign to see more detailed engagement metrics.