Campaign Settings & Sender Identities

Control how your emails look, who they come from, and what appears in the footer — especially when multiple teams or sub-brands send campaigns from the same account.

This guide explains how Campaign Settings define your default brand presentation and how Sender Identities let individual teams override those defaults for their own emails.

What’s in this article

Campaign Settings: Your Default Brand

Campaign Settings act as the global default for all email campaigns created in your account.

Here you define:

• Company name
• Logo
• Mailing address (used in email footers)
• Social media links
• Default theme:
  • Primary colors
  • Fonts
  • Design style

Unless told otherwise, every campaign will use these settings.

This is ideal when a single brand sends all emails.

The Challenge with Multiple Teams or Sub-Brands

Many organizations send emails from different teams, programs, or locations, such as:

• Marketing team
• Events team
• Regional office
• Sub-brand or initiative

Each of these may need:

• A different brand name in the email
• A different logo
• A different sender name and reply email
• A different footer address
• Different social links
• Slightly different theme colors or fonts

This is where Sender Identities come in.

What is a Sender Identity?

A Sender Identity is a sending profile that campaign creators can choose when building an email.

It allows a team to override the default Campaign Settings and define:

• Brand name shown in the email header and footer
• Logo used in the email
• From name (what recipients see in their inbox)
• From email and reply-to email
• Footer mailing address
• Social media links
• Theme elements like colors and fonts

Think of it as:

“How should this email appear to recipients for this specific team?”

How Branding Is Inherited (Very Important)

By default, a Sender Identity inherits everything from Campaign Settings.

That means if you do nothing, the email will still show:

• Company name from Campaign Settings
• Logo from Campaign Settings
• Footer address from Campaign Settings
• Social links from Campaign Settings
• Default theme (colors, fonts)

To change any of these for a team, you must explicitly override them inside the Sender Identity.

Why the Company Name Appears in the Footer

This is a common point of confusion.

The footer company name comes from:

Campaign Settings → unless overridden by Sender Identity.

So if users see the wrong company name in the footer, it means the Sender Identity is not overriding the brand name or footer address.

When Should You Create a Sender Identity?

Create a Sender Identity when a team needs any of the following to be different from the default:

• Different brand or program name
• Different logo
• Different sender name
• Different reply-to email
• Different footer address
• Different social media links
• Different theme styling (colors/fonts)

If all emails should look the same, you don’t need multiple identities.

How to Create a Sender Identity

1. Go to Campaign Settings → Email Sender Identities
2. Click Add Identity
3. Give the identity a clear name (e.g., “Events Team”, “Toronto Office”)

Then configure the following sections.

Email Branding (Header, Logo, Footer Name)

Override if this team needs:

• A different brand name in the email
• A different logo
• A different logo link

Sender Details

Define:

• From name (shown in inbox)
• From email
• Reply-to email

This is what recipients see before they even open the email.

Footer & Legal Information

Override the mailing address if this team operates from a different location or must show a different address for compliance.

Theme & Social Links

You can also override:

• Primary colors
• Fonts
• Social media links

If not overridden, these come from Campaign Settings.

Best Practice

• Use Campaign Settings for your master brand
• Use Sender Identities for every team, sub-brand, or location that sends emails
• Name identities clearly so campaign creators can easily choose the right one
• Override only what needs to be different

This keeps branding consistent while allowing flexibility where needed.