Understanding the Email Events in TIEIT

These are the various Email Events that occur and are tracked by TieiT.

Delivered:

Means the email was successfully accepted by the receiving server. This does not mean that the message reached the recipient’s inbox. Delivered emails let us know that the Internet Service provider did not defer the email but some email applications may filter the email away from the inbox. 

For an email to be ‘delivered’, it must be accepted by the destination server.

Sent:

There are some several reasons your emails may show as ‘sent’ (and not delivered).

• The recipient server may be currently unreachable.
• The recipient’s inbox may be full or unreachable.
• Possible syntax errors or typos in the email addresses (i.e. tom@@xyz.com)

Opens:

In order to track opens, a small, transparent image is inserted into all the emails. When a recipient reads an email, the email client that they use to read the email loads the tracking image which registers the open event with TIEIT.

Some mail clients will not load images by default. So there may be occasions where recipients receive an email, open it however it will not be counted as opened because we are not able to track the event and in that case, the email would be registered as viewed.

Sometimes, the tracking image will be loaded multiple times from a single email open due to how the recipient views their emails. In particular, a user could be on a server which may dynamically change that user's IP address. If the image is loaded from multiple IP addresses then a notification may indicate that your emails were being opened by multiple people. 

Viewed:

Many email programs (like Outlook, for example) have a “preview pane” in which users see most (if not all) of the message without ever opening the email – these are not recorded as "opened". Other programs open messages as text-only, without the graphics, and therefore, they do not register as open.

Dropped:

TieiT could not deliver the email to the recipient’s email server. Possible reasons could be:

• the recipient’s email address is invalid
• the recipient has unsubscribed already from an email in the past
• the email was bounced when the email was being delivered
• the email was reported as spam email

Bounced:

A bounce event happens when an email message cannot be delivered and is returned to the server that sent it. Based on the conditions with the recipient mail server, a bounced email can be a permanent failure or a temporary failure to deliver the email.

Failed:

The mail server could not deliver the email to the recipient email server. This is very similar to a bounced email.

Clicked:

A clicked event tracks a recipient clicking on a link within the email that was sent.

Unsubscribed:

Means the recipient had clicked the unsubscribe link in the campaign. They are essentially opting out of an email list.

Undelivered:

An undelivered email event can be triggered as a result of several things but most commonly there is an issue with the email address or content.

Few reasons for an undelivered event to be triggered are:

• Bounced or Rejected by the recipient’s server
• Invalid emails were sent to addresses that do not exist
• Emails can be marked as spam by the recipient for various reasons
• Email was dropped if the recipient

Complained:

The email recipient clicked on the spam complaint button within their email client.