How to Add a GIF to an Email Campaign

Overview

GIFs can be a simple way to add motion and personality to your email campaigns. Whether you’re highlighting a feature, creating visual interest, or drawing attention to a call-to-action, adding a GIF is quick and effective in TIEIT’s email editor.

What’s in this article

Why use GIFs in email campaigns

• Increase engagement with visual content
• Demonstrate features or processes quickly
• Create a more dynamic, branded experience

How to add a GIF to your email

Follow these steps to insert a GIF into your email campaign:

1. Go to Campaigns
   1. Navigate to the Campaigns module from the main menu.
2. Create or edit an email campaign
   1. Open an existing campaign or start a new one using the drag-and-drop email editor.
3. Add an Image Block
   1. From the Layout Builder, drag the Image block into your email layout.
   2. Position it where you'd like the GIF to appear.
4. Upload your GIF
   1. Click on the image block.
   2. From the dropdown, click Replace Icon.
   3. Upload your GIF from your computer.

5. Save your email
   1. Click Save to retain your changes, then continue setting up the rest of your campaign.

Supported formats and tips

• Only .gif files are supported for animation.
• Keep file size under 1MB for best performance.
• Use looping GIFs for subtle animations (e.g., buttons, banners).
• Test across devices before sending to ensure compatibility.

Need help choosing the right GIF size or hosting your files? Contact our support team—we’ll be happy to assist.